I’m Batman.

I'm obsessive, analytical, and highly competitive. Strategy is my superpower and imagination is my sidekick. For me, tribes reflect personas, culture is truth, and content matters. I leverage future technology to explore possibilities. I’ve got a creative mind, a keen ability to develop business strategies, and some would say an inspiring way of communicating my ideas. My career started in banking on Wall Street and pivoted to strategy + content innovation for top ad agencies and Fortune 100 brands. With a diverse background, a handful of degrees (J.D. in Corporate Law, B.S. in Marketing, M.S. Digital Media Business), and a global set of work and living experiences…

I get it done.

By day, I’m a tech entrepreneur. By night (and I mean really late night), I help brands I like and people I believe in focus their design, business and strategic thinking via my Brand Group - Koi Tribes.

THE SPECIFICS

Business
Strategy

Good ideas generate two things: Conversion and Conversation.
The business matters to me. A lot. I am trained as a left brained geek focusing on the who, the what and the how which includes the bottomline. Can we motivate the consumer? Can we generate revenue? How this plays out:

Market Analysis
KPI Assessment
Brand Development

Consumer Segmentation
Revenue Models
Presentation Design

Business Strategy
Brand Strategy
Financial Analysis

Consumer Focus.

I specialize in leveraging new technologies with creative approaches to speak directly to powerful communities. Why? Because they matter. Culture is created because tribes intuitively connect with the imagined. It’s rooted in groups that maintain a state of idealism, constantly reinventing themselves and the world around them.

Design.

I have an obsession with beautiful design, compelling font systems and thoughtful user interfaces (UI/UX). Design is truly the megaphone for a brand’s message, purpose and community. Great design understands it’s consumer and forms a conduit to amplify the product, service, and conversation. I specialize in beautiful, modern, web experiences that bridge business goals with consumer interaction. As a front-end developer, I design strategies and interfaces, across platforms and am also a Squarespace Expert Developer.

Recent brands I’ve worked for.

p.s. I hate boxes.

MY TECH LIFE HERE